What is SEO and Why Do I Need it?

So you’ve spent good money on creating a website and it looks great, but no one seems to be contacting you. What’s the problem? Odds are, your website is not showing high in Google’s rankings and it needs some search engine optimization. Building a website on its own does not guarantee a high ranking on Google, even if you do great work. The reality is, there are only so many spots on page one of Google.

Our goal with our SEO (search engine optimization) services is to get you to a point where your website drives you quality, high-volume traffic. So how do we do this? In this article, we’ll try to explain the basics behind SEO and give you a brief glimpse into our process.

What is SEO?

SEO stands for Search Engine Optimization. In a nutshell, SEO is a process of improving your website’s rankings on Google and other search engines. As we write this, about 90% of the planet’s searches are done through Google. There are other search engines, but we’ll keep the focus of this article on Google and improving Google’s rankings. Thankfully, the practices that rank a site high on Google also work for other search engines and traffic generators. Being on page 1 of Google drives you free organic traffic.

Explaining the steps for improving a site’s Google rankings in a single article is not an easy mission, so let’s summarize by saying that Google likes things a particular way. Shaping your website to adhere to these standards is an ever-changing artform and requires a lot of research and tweaking. Google even provides their own online Search Engine Optimization (SEO) Starter Guide if you would like to explore SEO further.

Here at Winnipeg Web Guy, we have a proven recipe for moving sites up the rankings to a point where they drive traffic organically. Odds are that you came to our website through Google. We don’t currently pay for any advertising, so you found us because our page came up organically in the search results for your query. The ideal situation for a website is that it gets to a point where it drives you customers and valuable traffic, even as you sleep!

There are a few ways you can help to improve your website’s search engine ranking today. Briefly, search engines will favour a website that generally meets some overall criteria:

• Fast, light, mobile website optimized for both desktop and mobile
• Regularly updated content that is relevant to searchers with relevant key words and phrases
• Website has some authority. It is linked to by other reputable sites.

So what steps do we take to get there?

Winnipeg Web Guy’s SEO Process

The SEO process is complicated and it is constantly evolving. We use a variety of tools and metrics to keep up with the changes and again, we will try to simplify the process a bit here. But if you don’t really care about the details, and you want us to improve your search rankings, feel free to skip to our contact page and let’s get started.

If you’re still here reading, we’ll now try to outline the SEO process that we use.

Fast, Mobile Friendly & Accessible

The first thing that Google checks is that your website is fast, mobile friendly and accessible. Our first step in getting your website ready for higher rankings is running diagnostics on your website and making sure that the page loads quickly and that it is user-friendly in a variety of ways. We’ll spare you from all of the details, but using a variety of tools, such as WP Rocket, we’ll speed up your website, especially the mobile version of your site, and we’ll make sure that you receive good grades in dozens of metrics. In recent years, Google has placed more and more importance on the core web vitals of websites. Their mission is to try to make the web accessible for all, even those without good internet connections. So a fast, light, mobile site is a must and we’ll use our tools to make that happen.

Strong Relevant Content

Once your website is working well, our next step is to make sure that your website’s content is strong and related to the searches that people are doing locally. Websites are given high marks on Google if their content is relevant to local searchers. This generally means that more content needs to be added and that the content needs to be written with higher volume keywords in mind. We’ll research the search terms that your potential customers are using and we’ll tweak your content to more naturally connect with those keywords. Most importantly, we’ll write some high-quality content that will help to place your page higher. Here are a few blog posts that we’ve written for companies recently to help with their search rankings: New Listings Victoria BC, Self Watering Planter, Commercial Planter, Snow Removal Winnipeg, Houses for Sale Saanich, bottom watering planters

Why Use Winnipeg Web Guy for SEO?

A year ago, I contacted more than 10 local and national SEO companies and I could not find one that offered a service that I considered to be even remotely affordable for a small business just starting out. Most of these services were thousands of dollars up front to improve the SEO. So I decided to dedicate more time and effort into learning about SEO and to offer an SEO package that is affordable and that works. Our Starter SEO package is affordable and doesn’t require you to have any knowledge of SEO practices. We’ll do the work and we’ll show you the results. We’ll track your keywords and send you a monthly report of the progress. We’d suggest that you’ll need 6 months before you start to see significant improvements in your search rankings. But you can cancel at any time. No obligations and no massive up front costs.

Winnipeg Search Engine Optimization

As we said, getting to page 1 of Google can sometimes be a daunting task. And for some search terms, it is. But with a targeted, smart approach to search engine optimization, you can target customers who are looking for your services or products, without paying thousands of dollars a month. At Winnipeg Web Guy, we use the same strategies that got us to page 1 on Google. We write quality content, research what local customers are looking for, and then build content that is helpful and timely for those searching for it.

Winnipeg SEO Marketing- Starter Package

So we are happy to introduce our SEO starter package. For an introductory price of $229 a month, we include one new blog post (4-500 words). We will do keyword research and a targeted plan for improving your website’s search results. Basically, we’ll treat your site as if it’s our own and we’ll do what we know how to do to move your website up the rankings. Our plan will produce results, but these changes do take a few months to help your rankings.